Work With Me – Finnish Lapland Content & Brand Partnerships

You’ve found the resource that long-haul travellers trust when they’re serious about planning a Finnish Lapland holiday from the other side of the world.

I’m Erin Parker – Melbourne-based Finnish Lapland specialist, group tour host and founder of The Long-Haul Lapland Guide. My audience isn’t browsing casually. They’re planning one of the biggest trips of their lives, they’re in active research mode and they’re looking for exactly the kind of operators, products and experiences that make a long-haul Lapland trip worth every dollar and every hour of travel.

If your brand, property, or destination belongs in front of that audience – let’s talk.

Who I work with

Lapland accommodation operators

Luxury retreats, glass igloo properties, wilderness lodges, boutique cabins and resort hotels across Finnish Lapland. I have existing relationships with properties including House of Northern Senses (Virrkula, Ruka), Jauri Resort, Livo Arctic, Kotatieva Resort, Arctic Snow Hotel and Igloos and Scandi Houses – and I’m always looking to introduce my audience to properties that deliver an exceptional long-haul experience.

Finnish tourism boards and destination organisations

Visit Finland, Visit Rovaniemi and regional Lapland destination boards looking to grow awareness among Australian, New Zealand, North American and Asian travellers. I create content that speaks directly to the long-haul planning mindset – something most European-facing Lapland content cannot authentically deliver.

Lapland tour and activity operators

Husky sledding, reindeer safaris, snowmobile tours, aurora hunting experiences, ice swimming and sauna operators and wilderness guides. I have first-hand experience with operators including Karhu Kuusamo, Wild Kemijoki, Bearhill Husky, Rather Chilly, Lapponia Tours, Kuukeli Group and Aurora Holidays – and I only recommend operators I have personally experienced.

Travel gear, clothing and equipment brands

Arctic clothing, thermal base layers, travel accessories and gear brands relevant to long-haul travellers preparing for Finnish Lapland conditions. An existing affiliate relationship include Lumia Wear.

Travel insurance and travel services

Insurance providers, eSIM companies, flight booking platforms and car hire services with relevance to long-haul Lapland travellers. Existing affiliate relationships include Cover-More, Holafly, and Car Rental Net.

Travel journals and lifestyle products

I am the author of the My Lapland Adventure travel journal series on Amazon, including the Junior Elf Journal activity book for children. I welcome collaborations with complementary travel lifestyle brands.

What I offer

Sponsored destination features and accommodation reviews

Long-form, SEO-optimised content written from firsthand experience. I visit, I stay, I write. No press release rewrites. Every piece is built to rank for the long-haul traveller search queries your guests are actually using.

Social media content series

Multi-post (Instagram, Facebook, TikTok, YouTube and Pinterest) content series covering your property or experience from an authentic long-haul traveller perspective, with embedded audience CTAs and direct booking incentives.

Lapland Lowdown operator features

Featured placement inside the Lapland Lowdown – my members-only planning hub used by thousands of travellers who are actively booking their Lapland holidays. This is a highly engaged, high-intent audience.

Affiliate partnerships

Commission-based arrangements for bookings, purchases, or sign-ups driven through my content, across the website, newsletter and social platforms.

Group trip partnerships

I host small group tours to Finnish Lapland for Australian travellers. If you’re a property or operator looking to host a group, I’d love to discuss what that looks like.

Lapland travel discount partnerships

Exclusive discount codes for my audience – a low-friction way to drive bookings while giving my community genuine value.

My audience

Long-haul travellers from Australia, New Zealand, North America and Asia who are actively planning a trip to Finnish Lapland. They are high-intent, high-investment travellers – Finnish Lapland from the other side of the world is not an impulse booking. My community spans 10,000+ travellers across multiple platforms and every piece of content I produce is built to reach more of them through organic search.

Let’s work together

I work with a small number of partners at any one time to ensure every collaboration receives proper attention and delivers genuine results. If you’d like to discuss a partnership, please get in touch with a brief description of your brand or property and what you have in mind.

Contact Erin to discuss a partnership

Please note: I only recommend operators, properties and products I have personally experienced or thoroughly researched. My audience trusts this resource because it reflects real experience – and I intend to keep it that way.