The Best Winter Clothing Rental in Lapland

Lumia Wear Rovaniemi Review

If you’re an Australian planning a winter holiday in Finnish Lapland, one of the first questions you’ll face is: what on earth do I wear? Arctic temperatures in Rovaniemi regularly plunge to -20°C and beyond – a world away from a Melbourne summer or a Sydney winter. Buying specialist Arctic outerwear for a single trip can be expensive, impractical and wastes valuable luggage space. That’s where Lumia Wear comes in.

Based in the heart of Rovaniemi, Finland, Lumia Wear is a dedicated winter clothing rental service run by two wonderful Finnish women, Piia and Sini. I rented my full winter outfit through them during my January visit to Lapland and I can honestly say it was one of the best decisions I made for my entire trip. Here’s everything you need to know.

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Why rent winter clothes in Rovaniemi instead of buying?

As an Australian travelling to Lapland, you’re already dealing with a long-haul journey of 20+ hours, layovers and airline baggage limits. The last thing you want to do is stuff your suitcase with a bulky snowsuit, thick boots and oversized mittens – gear you’ll use for one week and then store in a cupboard back home forever.

Here’s why renting winter clothes in Lapland is the smart move for Australian travellers:

• Travel light – no need to check extra bags or pay overweight baggage fees
• Save money – quality Arctic outerwear can cost hundreds of euros to buy; renting is a fraction of the price
• Wear locally-tested gear – Lumia Wear’s clothes are chosen by people who actually live in the Arctic
• Sustainable travel – renting reduces the demand for single-use purchases
• Convenience – pick up in central Rovaniemi and return just as easily or, take advantage of their drop off/pick up system

What is Lumia Wear? Finland’s premier winter clothing rental

Lumia Wear is a winter clothing rental and sales company based in Rovaniemi, the capital of Finnish Lapland. Their shop sits at Rovakatu 24 in the central part of the city – easy to reach whether you’re staying at a hotel, cabin, or glass igloo on the outskirts of town.

They offer full Lapland-ready outfits for adults and children, including:

• Two-piece outer layers (jacket and insulated pants)
• Warm winter snowboots
• Arctic-grade outer mittens that are big enough to fit handwarmers for extra warmth and comfort
• Inner thermal layers and accessories (available to purchase)
• Neck warmers, beanies, hand warmers and more

You can book online in advance and either collect from the store or have your gear delivered straight to your accommodation. The shop is open every day from 9:30am to 4:30pm, making it simple to sort your gear on arrival before heading out on your first Lapland adventure.

My personal experience with Lumia Wear in January

I visited Rovaniemi in January – the heart of the Arctic winter – when temperatures were biting and daylight hours were short. Before my trip, I’d been genuinely anxious about whether I’d be warm enough in their clothes without having tested them or tried them on prior to arriving. As an Australian, I have very little experience with temperatures below zero, let alone the -20°C or colder that Lapland serves up in midwinter.

From the moment I walked into Lumia Wear’s shop, I felt completely at ease. Piia and Sini are not only warm, welcoming and knowledgeable – they are genuinely committed to making sure every single customer walks out of their shop properly dressed for the conditions. Nothing is too much trouble for them. They take the time to make sure your gear fits correctly, that you understand how to layer properly, and that you leave feeling confident and comfortable.

The gear: warm, stylish and practical

The two-piece outer layer I rented was absolutely superb. I was snug and toasty warm throughout my entire trip – during husky safaris, snowshoeing, reindeer safaris and long evenings waiting for the Northern Lights in sub-zero temperatures. Unlike a one-piece snowsuit (which leaves you roasting the moment you step indoors), the two-piece design means you can easily slip off your jacket when you duck into a café, restaurant, or shopping centre – just like a local would.

The snow boots kept my feet warm and dry on snowy and icy terrain and the oversized Arctic mittens were a genuine game-changer – I loved how large they were as I could comfortable fit handwarmers in there and pump fists within the mittens for good circulation. My hands were completely protected even during the coldest moments of my trip. I cannot overstate how important proper handwear is in Lapland – thin gloves simply won’t cut it.

The gear also looked great. Lumia Wear stock a range of colours and a wide variety of sizes, so whether you’re travelling solo, as a couple, or with a family in tow – including children – there is something to suit everyone.

The service: above and beyond

What really sets Lumia Wear apart, beyond the quality of the clothing, is the personal service. Piia and Sini genuinely care about their customers. They have an expert understanding of what it takes to stay warm and comfortable in the Arctic and they share that knowledge freely and joyfully. For a first-time Lapland visitor from Australia, that guidance is absolutely priceless.

I was so impressed by their passion and expertise when we first connected, that I invited Piia and Sini to be interviewed for an episode on the Lapland Lowdown, where they discussed in detail how to dress appropriately for winter travel in Lapland – from layering techniques to choosing the right footwear. That full interview is available exclusively within the Lapland Lowdown portal and is essential listening for anyone planning a Finnish Lapland holiday.

How to rent from Lumia Wear: step-by-step

Renting from Lumia Wear is refreshingly simple. Here’s how it works:

• Browse and add your rental gear to the online shopping basket
• Add any inner layers or accessories you need
• Choose delivery to your accommodation or pick up from the central Rovaniemi store
• Complete payment and your gear will be ready when you arrive
• Return your gear to the store at the end of your rental period, or leave it at your accommodation if you used the delivery service

Rental periods work in 24-hour blocks from your selected start time, making it easy to plan around your itinerary and activity bookings.

Who is Lumia Wear perfect for?

First-time Lapland visitors from Australia

If this is your first Arctic winter, you will almost certainly underestimate how cold it gets – and how important the right gear is. Lumia Wear takes the guesswork completely out of the equation. Piia and Sini know exactly what you’ll need and will make sure you’re properly outfitted from head to toe.

Families travelling with children

Lumia Wear rental is available for both adults and children, which makes it an excellent option for family holidays in Lapland. Kids are notoriously hard to keep warm and comfortable outdoors – properly fitted, high-quality outerwear makes a huge difference and you won’t need to invest in expensive children’s snowsuits they’ll outgrow by next season.

Adventure and activity seekers

Whether you’re husky sledding, snowmobiling, snowshoeing, reindeer-farm visiting, or chasing the Northern Lights across the tundra, you need gear that can genuinely handle Arctic conditions. Lumia Wear’s clothing has been tested in temperatures well below -20°C by real locals, so you can focus entirely on the experience rather than worrying about the cold.

Budget-conscious travellers

A Lapland holiday from Australia is already a significant investment in flights and accommodation. Renting quality winter gear – rather than buying it – is one of the smartest ways to keep your budget in check without compromising on warmth or comfort.

What other travellers are saying about Lumia Wear

“The Lumia store is absolutely the best! Very nice people there, great advice to stay warm in the cold. And the clothes are so warm and cosy, even in -23°C, we stayed warm!”

“We were truly satisfied with the clothes because we went to a place where the temperature was -39°C and we stayed completely warm.”

“I hired my outerwear from Lumia whilst in Rovaniemi and it was the most pleasant, straightforward experience. Staff at the shop are lovely plus the clothing is flattering, so warm and comfortable. I cannot recommend this business any more highly.”

These reviews speak for themselves. When customers are warm at -39°C, you know the gear is doing its job.

Lumia Wear: practical information for Australian travellers

• Location: Rovakatu 24, 96100 Rovaniemi, Finland (central city)
• Opening Hours: Every day, 9:30am – 4:30pm
• Online booking available – book in advance to guarantee your size
• Delivery to your accommodation available on request
• Rental available for adults and children
• Inner layers and accessories also available to purchase
• Website: lumiawear.fi

Ready to book?

Don’t leave your Lapland warmth to chance. I genuinely cannot recommend Lumia Wear highly enough – not just for the quality of the gear, but for the warmth, expertise and personalised care that Piia and Sini bring to every single customer. Book your winter clothing rental through my link below and arrive in Rovaniemi ready for anything the Arctic throws at you.

Don’t forget to head into the Lapland Lowdown portal to listen to my full interview with Piia and Sini, where they share their expert tips on dressing for Lapland winters – invaluable advice for any Australian planning their first Arctic adventure.

Frequently Asked Questions: Winter clothing rental in Rovaniemi

Do I need to rent winter clothes for Lapland?

If you’re visiting Lapland in winter (November through March), you absolutely need the right clothing, so if you don’t want the hassle of research and shopping and/or pay for clothes that you’ll wear once, yes – absolutely. Average temperatures in Rovaniemi in January sit around -13°C but can drop to -30°C or below. Standard cold-weather clothing from Australia simply won’t be adequate.

Is Lumia Wear suitable for children?

Yes. Lumia Wear rents outerwear for both adults and children, making it ideal for family holidays in Finnish Lapland.

Can I book Lumia Wear online before I arrive in Finland?

Yes – and this is highly recommended, especially during peak season (Christmas, New Year and February school holidays). Booking in advance guarantees your size and means your gear is ready and waiting on arrival.

How does Lumia Wear delivery work?

You can choose to collect from the Rovakatu 24 store in central Rovaniemi, or have your gear delivered directly to your accommodation – perfect if you’re arriving late or staying outside the city centre.

Is renting winter clothes in Lapland worth it for Australians?

Without question. Buying equivalent quality Arctic outerwear (jacket, pants, boots and mittens) would cost several hundred euros minimum – and you’d then have to lug it all the way home from Finland. Renting is cheaper, more convenient and far more practical for a one-off trip.

Lumia Wear is the best winter clothing rental in Rovaniemi

If you’re an Australian planning a winter holiday in Finnish Lapland – whether it’s your first trip or your fifth – Lumia Wear is the single best decision you can make for your winter wardrobe. The gear is exceptional, the service is personal and expert and Piia and Sini will make sure you are warm, comfortable and confident in conditions that most Australians have never experienced before.

Book your rental via this link, listen to my full interview with Piia and Sini inside the Lapland Lowdown portal, and arrive in Rovaniemi ready to make the most of every magical Arctic moment. The Northern Lights, the husky dogs, the snow-covered forests – none of it is quite as magical when you’re shivering. With Lumia Wear, you won’t be.

Click here to book Lumia Wear – Rovaniemi’s best winter clothing rental